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Friday
Aug262011

Packaging Preview

Here is a preliminary peek at the packaging concept for the Duet. These are prototypes that we printed in the office and comped to get a sense of the visual and scale. Speaking of scale, it is actually small and compact which is quite different from a lot of consumer electronic products. Our goal is to reduce packaging waste and in addition to minimizing the outer packaging, we're also taking a different approach to instruction booklets. Instead of printing instruction booklets that most people hardly ever read or even keep, we are printing the quick start instructions right inside the box. Also we are enclosing a little charm that has an engraved tiny URL that you can find the most up to date product details and information. We hope you'll like it!

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