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Tuesday
Oct112011

Packaging PrePress Check

Thank goodness for proofs before a press run - we were able to catch a few issues before its too late. I am reviewing a high-res proof of the Duet packaging at the manufacturer's facility in Sacramento, about 2 hours from San Francisco. The colors aren't quite right and we need to figure out a better placement for our FSC (Forest Stewardship Council) certification. So we'll need another iteration of the packaging proofs before its ready to go on press, but overall its getting there. Printing is one part of the manufacturing we are doing locally- it enables us to have a a better control over the process, a press check is just a drive away instead of a couriered package from overseas, and it helps to minimize the environmental imapct - from the carbon footprint for transportation and use of sustainable forestry.

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